The pressure isn’t always the job.
Sometimes it’s the version of you the job slowly shapes.
That’s something I came to understand through my own experience in leadership.
For a long time, I didn’t realise what was happening to me.
From the outside, my career looked solid.
I was working in senior marketing roles across global sports, lifestyle, entertainment and retail brands.
Real responsibility. Good teams. Steady progression.
On paper, it all made sense.
But underneath, I was slowly drifting away from myself.
I just didn’t have the language for it at the time.
I’d become very good at adapting.
Reading rooms.
Working out what was expected.
Becoming the version of me that fit the environment.
In roles like that, it looks like confidence.
It gets rewarded.
But over time it creates a gap between who you are and how you show up.
And eventually, that gap catches up with you.
Not always as a something dramatic.
More often as a quiet, constant weight you carry everywhere.
For a long time, I thought I just needed a change.
A different role.
A break.
A better routine.
But what I actually needed was to understand the patterns behind how I was working - and why I kept losing myself inside.
THE process changed not just how I workED - but why.
It helped me understand things I hadn’t really questioned before.
Where my drive was coming from.
Why I’d chased certain milestones.
Why success never quite settled.
And why things had started to feel unsustainable - even when everything looked right.
And eventually, it led me to retrain as a leadership coach.
The True Reboot Coaching wasn’t built from theory.
It came from lived experience.
I don’t believe burnout is weakness.
More often, it’s the cost of sustaining away of working that no longer fits.
I work with senior marketers and creative leaders because I understand the world they’re operating within.
The visibility. The pressure. The expectation to project certainty.
You don’t need someone to optimise you.
You need space to understand yourself again.
Why I Do This Work.
How I Work.
My approach is conversational and reflective.
We don’t rush to fix things.
We don’t apply surface-level strategies.
We explore what’s actually driving the pressure.
The conversations are structured - but not rigid.
The goal isn’t to reinvent you.
It’s to help you lead in a way that feels more like you.
Because sustainable leadership isn’t about becoming someone new.
It’s about leading without feeling like you’re acting all the time.
WHERE I AM NOW.
These days, I live in Devon with my family - a long way from the pace I used to operate at.
That shift helped me realise something I hadn’t seen before.
Success and self don’t have to come at the expense of each other.
That’s the work I now do with my clients.
if this feels familiar, we can talk.
No pressure - just a conversation about what’s going on, and whether this kind of work would help.